Lingerie Addict is a globally respected authority in lingerie editorial, founded by Cora Harrington. As the platform continued to grow, the challenge was translating its deep editorial credibility into a visually compelling, modern social presence—without diluting its authority. The brand needed consistent, high-quality content that could compete in an increasingly saturated social landscape while maintaining its position as a trusted industry voice for both consumers and insiders.

I led the evolution of Lingerie Addict’s social media and visual storytelling, treating Instagram as an extension of its editorial legacy rather than a standalone marketing channel. This meant developing a cohesive content strategy that blended sharp copy, elevated visuals, and intentional pacing. I concepted and executed photoshoots, directed creative, produced and edited photography and video, and ensured every post aligned with the brand’s voice and values.

Beyond the feed, I collaborated closely with Cora Harrington at industry events like Curve Expo—capturing behind-the-scenes moments, brand activations, and exclusive content that positioned Lingerie Addict not just as an observer of the industry, but an embedded authority within it.

The result was a polished, cohesive social presence that strengthened brand recognition, increased audience engagement, and reinforced Lingerie Addict’s reputation as a premier destination for lingerie culture and commentary. Through consistent visual standards, strategic storytelling, and dynamic content formats, the platform expanded its reach while maintaining the trust of industry professionals, designers, and lingerie enthusiasts worldwide. In short: elevated visibility, stronger engagement, and a social presence that finally matched the weight of the name.

“Kelly brought a rare mix of creativity, strategy, and professionalism to The Lingerie Addict. As our Social Media Manager, she not only oversaw content calendars and engagement but also played a major role in content production, art direction, and overall digital strategy. Her ability to curate compelling visuals, craft a cohesive brand voice, and direct high-quality shoots helped elevate our presence across platforms. Kelly’s work went far beyond day-to-day management, she infused the brand with fresh creative direction that resonated deeply with our audience.”