Minimal editorial-style graphic featuring the text “Raised by the internet. Refined by experience.” followed by a personal statement about creative direction, digital strategy, storytelling, and visual identity, accented with paper texture and a handwritten signature on a light background.
Dark collage-style banner featuring three pairs of black lace-up boots with chunky soles and buckles, overlaid with the word “[PORTFOLIO]” in bold white text on a black label with paper texture details.
Minimal collage graphic featuring silver chain jewelry and chunky silver hoop earrings arranged on textured paper, accented with a paperclip and graffiti-style text reading “BLOG.”
Close-up collage of a woman’s face with black hair, silver earrings, and bridge piercings, overlaid with duct tape-style graphics and bold text reading “[UGC]” with a silver safety pin detail.

LATEST BLOG POST

Sidekicks, Tumblr and the Inevitability of Cringe: Making the Case for Zoomers to Embrace It
Man in a red cap and hoodie carrying a skateboard over his shoulder in a school hallway, wearing a gray “Music Band” T-shirt.
Sidekicks, Tumblr and the Inevitability of Cringe: Making the Case for Zoomers to Embrace ItART & CULTURE

Sidekicks, Tumblr and the Inevitability of Cringe: Making the Case for Zoomers to Embrace It

August 14, 2026
Why “Mean” Women Get the Respect Nice Girls Beg For
**Alt text:** Vintage illustration of a confident blonde woman in black lingerie, fishnet stockings, and long gloves lounging with her legs raised while two men attend to her and a glamorous dark-haired woman looks on. The retro artwork evokes classic pin-up aesthetics and exaggerated gender dynamics with a playful, satirical tone.
Why “Mean” Women Get the Respect Nice Girls Beg ForLOVE & RELATIONSHIPS

Why “Mean” Women Get the Respect Nice Girls Beg For

July 31, 2026
I Finally Watched Obsession, and Men Continue to Be the Horror
A lone young woman stands on the porch of a suburban house at night while a car is parked in the foreground, creating an eerie, suspenseful scene.
I Finally Watched Obsession, and Men Continue to Be the HorrorART & CULTURE

I Finally Watched Obsession, and Men Continue to Be the Horror

July 17, 2026
SKIMS Look for Less: Best Amazon Dupes for Snatched Basics
Full-body fashion portrait of a woman with long, wavy black hair wearing a fitted black outfit layered with a cropped charcoal denim jacket. She poses against a minimalist white wall with one hand in her hair, showcasing an understated monochrome look inspired by elevated everyday style.
SKIMS Look for Less: Best Amazon Dupes for Snatched BasicsFASHION & STYLE

SKIMS Look for Less: Best Amazon Dupes for Snatched Basics

July 10, 2026
The Story You Tell Yourself About Love Changes Everything
A cinematic portrait of a woman in a soft blush satin dress standing in front of a shadowed male figure, with a pale pink fabric wrapped across her eyes, symbolizing being blinded by love or emotional illusion.
The Story You Tell Yourself About Love Changes EverythingLOVE & RELATIONSHIPS

The Story You Tell Yourself About Love Changes Everything

June 18, 2026

For the Dekay Brigade.

New on the site, what’s moving on my socials, and when a brand and I make something cool for you — all in one place.

Minimalist profile-style graphic with labeled sections reading: Name “Kelly Lee Dekay,” Archetype “Cultural Forecaster & World Builder,” Position “SHE-E-O,” Signature Traits “Cool goth big sister vibes,” and Lucky Charm “Nena’s favorite dino toy,” set on a clean light background with handwritten-style text accents.

CURRENT OBSESSIONS

These are my consistent empties.

shop my storefront

Sacheu Lip Liner Stay-N-Peel Off

I love this because once it sets, I don’t have to think about my lip liner again for the rest of the day.

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Shop Sacheu Lip Liner Stay-N Peel-Off Lip Liner in Hey-zel

Lumify Redness Reliever Eye Drops

Whenever my eyes look tired or irritated, a couple drops of this makes me look instantly more awake.

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Shop Lumify Redness Reliever Eye Drops by Bausch + Lomb

e.l.f. Stay All Night Micro-Fine Setting Mist

When I need my makeup to survive a long day without melting off my face, this is the bottle I reach for.

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Shop e.l.f. Stay All Night Micro-Fine Setting Mist

Medicube PDRN Pink Collagen Gel Mask

This is my ‘I need to look like I’ve been taking care of myself’ mask for when my skin feels dull or dehydrated.

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Shop Medicube PDRN Pink Collagen Gel Mask

AHC Natural Perfection Double Shield Sun Stick SPF50+

This lives in my bag because reapplying sunscreen over makeup is usually a nightmare, and this makes it ridiculously easy.

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Shop AHC Natural Perfection Double Shield Sun Stick SPF50+ PA++++

Beauty of Joseon Revive Eye Serum: Ginseng + Retinal

If my under-eyes are looking tired, this is the one product that makes me feel like I actually got enough sleep.

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Shop Beauty of Joseon Revive Eye Serum with Ginseng and Retinal

L’Oréal EverPure Iron Sleek Coat

The humidity can do whatever it wants; this is what keeps my hair from looking like I fought for my life outside.

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Shop L'Oréal EverPure Iron Sleek Coat Anti-Frizz Treatment

L’Oréal EverPure Bond Repair + Oil-In-Serum

My ends drink this up—it makes my hair look healthier and shinier without feeling greasy.

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Shop L'Oréal EverPure Bond Repair + Oil-In-Serum

“YOU’VE GOT  Black haired latin woman in a leather outfit standing in front of a neon sign in kanji in tokyo TO KNOW THE RULES TO BREAK THEM.   THAT’S WHAT I’M   HERE FOR, TO   DEMOLISH   THE RULES BUT KEEP THE TRADITION.”

– LEE ALEXANDER MCQUEEN

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