NYC – based social media strategist, content creator, and the person who was doing this before it had a name. Building worlds from scratch since the Tumblr era.
PARTNERED WITH:
NYC-BASED
SOCIAL MEDIA STRATEGY
UGC & BRAND PARTNERSHIPS
EDITORIAL PHOTOGRAPHY
NYC-BASED
NYC-BASED
NYC-BASED
NYC-BASED
LATEST MUSINGS
The Story You Tell Yourself About Love Changes Everything
The Story You Tell Yourself About Love Changes Everything
Knowing When to Leave the Party: How Charli XCX’s Party 4 U Captures the Right Person, Wrong Time Phenomenon
Knowing When to Leave the Party: How Charli XCX’s Party 4 U Captures the Right Person, Wrong Time Phenomenon
Why Watching HBO’s GIRLS in 2025 Hits Different for Millennials in Their 30s
Why Watching HBO’s GIRLS in 2025 Hits Different for Millennials in Their 30s
Make Your Make Up Routine Recession Proof with These Dupes
Make Your Make Up Routine Recession Proof with These Dupes
The Truth About My Lip Lift: Surgery, Recovery & Final Results!
The Truth About My Lip Lift: Surgery, Recovery & Final Results!
For the Dekay Brigade.
New on the site, what’s moving on my socials, and when a brand and I make something cool for you — all in one place.
![Dark collage-style banner featuring three pairs of black lace-up boots with chunky soles and buckles, overlaid with the word “[PORTFOLIO]” in bold white text on a black label with paper texture details.](https://i0.wp.com/kellyleedekay.com/wp-content/uploads/2026/05/KLD_Portfolio_collahe.png?fit=1827%2C774&ssl=1)
![Close-up collage of a woman’s face with black hair, silver earrings, and bridge piercings, overlaid with duct tape-style graphics and bold text reading “[UGC]” with a silver safety pin detail.](https://i0.wp.com/kellyleedekay.com/wp-content/uploads/2026/05/UGC_Sticker_Collage.png?fit=968%2C681&ssl=1)
IN FRONT OF THE CAMERA
Years of being online taught me people can tell when
something feels forced. I create content that feels lived
in, observational, and human. A little editorial, a little
internet-brained, always intentional.
BEHIND THE CAMERA
The part where the tabs stay open and the analytics start talking back. Creative direction, social strategy, brand storytelling, trend forecasting, internet anthropology. I don’t just make things look good. I make people care enough to stop scrolling.
WORK EXPERIENCE
BeautyFix MedSpa
BeautyFix MedSpa
Drip Gym IV Therapy
Drip Gym IV Therapy
The Lingerie Addict
The Lingerie Addict
Delia Langan Jewelry
Delia Langan Jewelry
UGC
UGC
— Trauma? You mean my lore?
A pile of books.
A hardware store light.
An entire world built from it.
I started by shooting, editing, and styling my own stories, sharing fashion-led images on Tumblr and Instagram back when the internet still felt like a playground.
Those experiments turned into a 15-year career of bookings and collaborations. Somewhere along the way, I stopped just wanting to be in the image and started wanting to build it.
Now I’m back, creating again and letting you in on the process.
“YOU’VE GOT 
TO KNOW THE RULES TO BREAK THEM. 
THAT’S WHAT I’M 
HERE FOR, TO 
DEMOLISH 
THE RULES BUT KEEP THE TRADITION.”
– LEE ALEXANDER MCQUEEN
STEP INTO MY OFFICE
STRUGGLING TO RUN YOUR SOCIALS?
I can help with that.
