NYC – based social media strategist, content creator, and the person who was doing this before it had a name.
Building worlds from scratch since the Tumblr era.
KELLY LEE DEKAY
NYC-BASED
SOCIAL MEDIA STRATEGY
UGC & BRAND PARTNERSHIPS
EDITORIAL PHOTOGRAPHY
NYC-BASED
NYC-BASED
NYC-BASED
NYC-BASED
— Trauma? You mean my lore?
A pile of books.
A hardware store light.
An entire world built from it.
I started by shooting, editing, and styling my own stories, sharing fashion-led images on Tumblr and Instagram back when the internet still felt like a playground.
Those experiments turned into a 15-year career of bookings and collaborations. Somewhere along the way, I stopped just wanting to be in the image and started wanting to build it.
Now I’m back, creating again and letting you in on the process.
CURRENT EVENTS
Check out my latest blog posts
Ghost in the Shell The Exhibition at TOKYO NODE: A Cyberpunk Love Letter
Ghost in the Shell The Exhibition at TOKYO NODE: A Cyberpunk Love Letter
Why Sculptra Might Be the Underrated Injectable You Need to Know About
Why Sculptra Might Be the Underrated Injectable You Need to Know About
Knowing When to Leave the Party: How Charli XCX’s Party 4 U Captures the Right Person, Wrong Time Phenomenon
Knowing When to Leave the Party: How Charli XCX’s Party 4 U Captures the Right Person, Wrong Time Phenomenon
Why Watching HBO’s GIRLS in 2025 Hits Different for Millennials in Their 30s
Why Watching HBO’s GIRLS in 2025 Hits Different for Millennials in Their 30s
Make Your Make Up Routine Recession Proof with These Dupes
Make Your Make Up Routine Recession Proof with These Dupes
“YOU’VE GOT 
TO KNOW THE RULES TO BREAK THEM. 
THAT’S WHAT I’M 
HERE FOR, TO 
DEMOLISH 
THE RULES BUT KEEP THE TRADITION.”
– LEE ALEXANDER MCQUEEN
BLOG
Style, Strategy, Stories
& Other Musings
This is where I talk about the things that live in my head: fashion, beauty, New York life, travel, relationships, culture, and the marketing world I work in every day.
The things I’m loving, the things I’m questioning, and the occasional peek behind the curtain of the creative and marketing world I work in.
PORTFOLIO
BeautyFix MedSpa
BeautyFix MedSpa
Drip Gym IV Therapy
Drip Gym IV Therapy
The Lingerie Addict
The Lingerie Addict
STEP INTO MY OFFICE
Struggling with running all your socials?
I can help with that.
