NYC – based social media strategist, content creator, and the person who was doing this before it had a name. Building worlds from scratch since the Tumblr era.

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NYC-BASED

SOCIAL MEDIA STRATEGY

UGC & BRAND PARTNERSHIPS

EDITORIAL PHOTOGRAPHY

NYC-BASED

LATEST MUSINGS

All Art Musings Beauty & Style Collabs Diary Editorials Events Fashion Love & Relationships Pop Culture Travel Uncategorized

A cinematic portrait of a woman in a soft blush satin dress standing in front of a shadowed male figure, with a pale pink fabric wrapped across her eyes, symbolizing being blinded by love or emotional illusion.

Love & Relationships

The Story You Tell Yourself About Love Changes Everything

Kelly Lee DekayJune 19, 2026

All Art Musings Beauty & Style Collabs Diary Editorials Events Fashion Love & Relationships Pop Culture Travel Uncategorized

Love & Relationships Pop Culture

Knowing When to Leave the Party: How Charli XCX’s Party 4 U Captures the Right Person, Wrong Time Phenomenon

April 29, 2025

Pop Culture

Why Watching HBO’s GIRLS in 2025 Hits Different for Millennials in Their 30s

April 25, 2025

Beauty & Style

Make Your Make Up Routine Recession Proof with These Dupes

April 15, 2025

Beauty & Style

The Truth About My Lip Lift: Surgery, Recovery & Final Results!

February 12, 2025

For the Dekay Brigade.

New on the site, what’s moving on my socials, and when a brand and I make something cool for you — all in one place.

Minimal editorial-style graphic featuring the text “Raised by the internet. Refined by experience.” followed by a personal statement about creative direction, digital strategy, storytelling, and visual identity, accented with paper texture and a handwritten signature on a light background.

Dark collage-style banner featuring three pairs of black lace-up boots with chunky soles and buckles, overlaid with the word “[PORTFOLIO]” in bold white text on a black label with paper texture details.

Minimal collage graphic featuring silver chain jewelry and chunky silver hoop earrings arranged on textured paper, accented with a paperclip and graffiti-style text reading “BLOG.”

Close-up collage of a woman’s face with black hair, silver earrings, and bridge piercings, overlaid with duct tape-style graphics and bold text reading “[UGC]” with a silver safety pin detail.

CURRENT OBSESSIONS

These are my consistent empties.

shop my storefront

Sacheu Lip Liner Stay-N-Peel Off

I love this because once it sets, I don’t have to think about my lip liner again for the rest of the day.

Lumify Redness Reliever Eye Drops

Whenever my eyes look tired or irritated, a couple drops of this makes me look instantly more awake.

e.l.f. Stay All Night Micro-Fine Setting Mist

When I need my makeup to survive a long day without melting off my face, this is the bottle I reach for.

Medicube PDRN Pink Collagen Gel Mask

This is my ‘I need to look like I’ve been taking care of myself’ mask for when my skin feels dull or dehydrated.

AHC Natural Perfection Double Shield Sun Stick SPF50+

This lives in my bag because reapplying sunscreen over makeup is usually a nightmare, and this makes it ridiculously easy.

Beauty of Joseon Revive Eye Serum: Ginseng + Retinal

If my under-eyes are looking tired, this is the one product that makes me feel like I actually got enough sleep.

L’Oréal EverPure Iron Sleek Coat

The humidity can do whatever it wants; this is what keeps my hair from looking like I fought for my life outside.

L’Oréal EverPure Bond Repair + Oil-In-Serum

My ends drink this up—it makes my hair look healthier and shinier without feeling greasy.

IN FRONT OF THE CAMERA

Years of being online taught me people can tell when
something feels forced. I create content that feels lived
in, observational, and human. A little editorial, a little
internet-brained, always intentional.

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BEHIND THE CAMERA

The part where the tabs stay open and the analytics start talking back. Creative direction, social strategy, brand storytelling, trend forecasting, internet anthropology. I don’t just make things look good. I make people care enough to stop scrolling.