Hi, I'm Kelly Lee.
NYC Creative Social Media Strategist UGC Creator for you.
NYC-BASED
SOCIAL MEDIA STRATEGY
UGC & BRAND PARTNERSHIPS
EDITORIAL PHOTOGRAPHY
NYC-BASED
NYC-BASED
NYC-BASED
NYC-BASED
The Story You Tell Yourself About Love Changes Everything
The Story You Tell Yourself About Love Changes Everything
Knowing When to Leave the Party: How Charli XCX’s Party 4 U Captures the Right Person, Wrong Time Phenomenon
Knowing When to Leave the Party: How Charli XCX’s Party 4 U Captures the Right Person, Wrong Time Phenomenon
Why Watching HBO’s GIRLS in 2025 Hits Different for Millennials in Their 30s
Why Watching HBO’s GIRLS in 2025 Hits Different for Millennials in Their 30s
Make Your Make Up Routine Recession Proof with These Dupes
Make Your Make Up Routine Recession Proof with These Dupes
The Truth About My Lip Lift: Surgery, Recovery & Final Results!
The Truth About My Lip Lift: Surgery, Recovery & Final Results!
For the Dekay Brigade.
New on the site, what’s moving on my socials, and when a brand and I make something cool for you — all in one place.
![Dark collage-style banner featuring three pairs of black lace-up boots with chunky soles and buckles, overlaid with the word “[PORTFOLIO]” in bold white text on a black label with paper texture details.](https://i0.wp.com/kellyleedekay.com/wp-content/uploads/2026/05/KLD_Portfolio_collahe.png?fit=1827%2C774&ssl=1)
![Close-up collage of a woman’s face with black hair, silver earrings, and bridge piercings, overlaid with duct tape-style graphics and bold text reading “[UGC]” with a silver safety pin detail.](https://i0.wp.com/kellyleedekay.com/wp-content/uploads/2026/05/UGC_Sticker_Collage.png?fit=968%2C681&ssl=1)
CURRENT OBSESSIONS
These are my consistent empties.
IN FRONT OF THE CAMERA
Years of being online taught me people can tell when
something feels forced. I create content that feels lived
in, observational, and human. A little editorial, a little
internet-brained, always intentional.
BEHIND THE CAMERA
The part where the tabs stay open and the analytics start talking back. Creative direction, social strategy, brand storytelling, trend forecasting, internet anthropology. I don’t just make things look good. I make people care enough to stop scrolling.
“YOU’VE GOT 
TO KNOW THE RULES TO BREAK THEM. 
THAT’S WHAT I’M 
HERE FOR, TO 
DEMOLISH 
THE RULES BUT KEEP THE TRADITION.”
– LEE ALEXANDER MCQUEEN
STEP INTO MY OFFICE
STRUGGLING TO RUN YOUR SOCIALS?
I can help with that.
