NYC – based social media strategist, content creator, and the person who was doing this before it had a name.
Building worlds from scratch since the Tumblr era.
NYC – based social media strategist, content creator, and the person who was doing this before it had a name.
Building worlds from scratch since the Tumblr era.
SOCIAL MEDIA STRATEGY
UGC & BRAND PARTNERSHIPS
EDITORIAL PHOTOGRAPHY
CURRENT EVENTS
— Trauma? You mean my lore?
I’m 4’11”, Latina, curvy, and someone who grew up completely captivated by fashion editorials. The kind where a photograph wasn’t just a look — it was an entire imagined world. (I love you, Grace Coddington!)
I knew early on that I didn’t fit the traditional idea of a high-fashion model. But instead of seeing that as a limitation, I treated it as an invitation to create.
In the early 2000s, I bought a light from Home Depot, balanced my phone on a stack of books, and started teaching myself photography, editing, and storytelling. I shared the images on Tumblr and Instagram, back when we were all just experimenting online.
Those small experiments turned into bookings, collaborations, and a 15-year career. Somewhere between standing in front of the camera and shaping everything around it, I realized I didn’t just want to be in the image. I wanted to build it.
Now I’m back, creating again — and sharing the story behind it.
This is where I talk about the things that live in my head: fashion, beauty, New York life, travel, relationships, culture, and the marketing world I work in every day.
The things I’m loving, the things I’m questioning, and the occasional peek behind the curtain of the creative and marketing world I work in.
TO KNOW THE RULES TO BREAK THEM.
THAT’S WHAT I’M
HERE FOR, TO
DEMOLISH
THE RULES BUT KEEP THE TRADITION.”– LEE ALEXANDER MCQUEEN

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