Overhead view of a clear acrylic chair holding a silver laptop, black smartphone, and Sony mirrorless camera, with a person wearing black pants and pointed-toe shoes seated beside it.

PORTFOLIO

Based in Brooklyn, New York

10+ Years in Creative, Social & Digital

Trusted by

I work at the intersection of strategy,  creative direction, and content—building ideas  that are visually strong,  culturally aware, and made to perform.

Built to look good. Made to work.

Bring me the brief

BeautyFix MedSpa

MEDICAL AESTHETICS

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6 Years leading creative + social
Built influencer program
+40% engagement / +20% leads

Drip Gym IV Therapy

WELLNESS

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Social + content strategy
Creative direction for wellness campaigns
Brand messaging
Conversion-focused content

The Lingerie Addict

FASHION MEDIA OUTLET

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Social Strategy
Content Production
Editorial storytelling across social
20% Instagram growth

Delia Langan Jewelry

JEWELRY COMPANY

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Led digital strategy
+22% mobile conversion
-42% bounce / +19% AOV

JECT Medical Aesthetics

CASE STUDY

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Social Media Audit + Strategy
New Content Pillars
Creative Direction
Engagement
Brand Authority Framework

In Front of The Camera

Creator work for beauty, lifestyle and culture-led brands—concepted with the same strategic eye I bring behind the camera.

Enter the UGC archive →

Built From Strategy to Publish

The tools, systems, and thinking behind the work.

01

Creative

Creative direction
Concept development
Campaign development
Art direction
Photography / video production

02

Social

Organic social strategy
Content strategy
Community
Influencer / creator strategy
Reporting & optimization

03

Digital

WordPress
Email / Mailchimp
GA / analytics
Meta Ads
Adobe / Canva
CapCut / DaVinci

04

Growth

Audience development
Lead generation
Conversion strategy
Performance analysis
Funnel optimization
Affiliate / commerce strategy

Behind The Work

The roles, leadership, and experience that shaped the work.

01

Creative Media Director — BeautyFix Medspa

6 years · Led team / social / influencer / creative

02

Social & Digital Strategy — Selected Clients

Beauty, wellness, fashion, lifestyle

03

Creator & Creative Consultant

Brand campaigns, UGC, consulting

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Have a project, problem or very good idea?

I’m available for creative direction, social strategy, creator partnerships and select consulting projects.