When you first met me, I was probably laced into a corset, rocking blue hair, and making headlines for my love of extreme silhouettes. That girl? She’s still very much me. There was always more beneath the surface, now simply brought into view. But as with any good origin story—there’s more to it.

I’m a multi-disciplinary creative with a lifelong obsession with transformation. Fashion as expression, beauty as language, image as power. Modeling was my entry point, but storytelling was always the real love affair. Whether I was embodying a fantasy in front of the camera or shaping one behind it, narrative has always been the throughline.

Modeling taught me how perception is built. Social media taught me how fast it spreads. Somewhere between the two, I realized I didn’t just want to exist inside the image—I wanted to shape it. That realization pulled me behind the camera and into marketing, where I stepped into a Creative Director role for a leading beauty company while also working across brands and collaborators as a digital and social media strategist. There, I learned how to turn aesthetics into strategy, emotion into engagement, and ideas into campaigns that actually move people.

Now, I’m in my full-circle era.