When I stepped into BeautyFix, the brand was already successful but digitally fragmented—content lacked cohesion, production was time-intensive, and social platforms were underutilized as true growth channels. The challenge was to elevate the brand’s visual identity, modernize its social presence, and turn content into a measurable business driver—all within a fast-paced, highly regulated med spa environment. This meant building scalable workflows, aligning creative with leadership and providers, staying ahead of trends without compromising credibility, and proving that social media could support both brand authority and lead generation in a competitive NYC market.

Led end-to-end creative direction and social strategy across platforms, building scalable content workflows, launching influencer and campaign initiatives, aligning leadership and providers around a unified editorial calendar, and producing high-performing video and visual content designed for both brand authority and conversion.

Achieved a 40% increase in engagement and a 20% lift in lead generation within one quarter, strengthened brand consistency across all digital touchpoints, increased content output without additional resources, and positioned the brand as a recognizable, trend-leading voice in the med spa space.

“Working with Kelly at BeautyFix Medspa has been transformative for our brand’s digital presence and overall growth. Beyond her expertise in social media, she played a pivotal role in developing and shaping entire areas of our marketing department, bringing structure, innovation, and efficiency to how we operate. Her ability to merge creativity with strategy elevated our influencer marketing, content creation, and campaign design, while her leadership solidified BeautyFix’s brand identity across all digital platforms. Thanks to Kelly’s vision and execution, our marketing efforts became more cohesive, professional, and impactful, positioning BeautyFix as a true industry leader.”