Elevating the IV Therapy Experience—Digitally

Year

Contract

Client

Drip Gym IV Therapy

Community Building & EngagementContent Creation & ProductionInfluencer & Creator MarketingSocial Media Strategy

Nurse in blue scrubs fixing an iv patch wearing blue latex gloves

The Challenge

Drip Gym was operating in a crowded wellness space where IV therapy, recovery, and performance optimization often look interchangeable on social media. While the brand had strong in-person credibility, its digital presence lacked a cohesive visual language, clear storytelling, and consistent engagement.

The challenge wasn’t visibility alone—it was differentiation.
How do you make wellness feel aspirational without being sterile, and educational without sounding like a pamphlet?

The Solution

I implemented an editorial-first social media strategy designed to position Drip Gym as both a performance-driven wellness destination and a lifestyle brand. The approach focused on building a cohesive visual identity rooted in clean luxury, NYC energy, and modern wellness culture, while establishing a consistent publishing rhythm that balanced education, aspiration, and social proof. Through a mix of high-impact reels, save-worthy carousels, and strategic story content, the feed was designed to feel intentional, evergreen, and conversion-ready—shifting social media from routine posting to a branded experience that builds trust, drives engagement, and supports bookings.

The Results

The strategy delivered measurable, sustained growth while elevating Drip Gym’s digital presence overall. Engagement increased by 40%, driven by save-worthy educational carousels and high-performing short-form video, while the account experienced a consistent 2% week-over-week audience growth, signaling real discovery rather than short-lived spikes. Most importantly, conversions increased by 25%, as the content shifted from passive awareness to intentional education, trust-building, and clear calls to action—positioning social media as a reliable driver of bookings, not just visibility.

Feedback

— Khurram, CEO & Founder

“I initially reached out to Kelly after seeing the work she did with BeautyFix—it immediately stood out. Our goal was to make the Drip Gym brand feel more polished and to build stronger credibility with both current and future clients, and she did exactly that. She elevated our social presence in a way that felt intentional, cohesive, and aligned with the level of service we provide in-studio. The content didn’t just look better—it built trust. Social media finally matched the quality of our brand.”

Work Timeline

As the Social Media Strategist for Drip Gym, I developed and executed content strategies that turned IV therapy and wellness treatments into must-book experiences across NYC. From crafting monthly editorial calendars to directing influencer partnerships and mobile IV campaigns (hello, Hamptons pop-ups!), I helped shape a digital presence that felt both aspirational and accessible. My role extended from content creation to campaign ideation, with a focus on community growth, lead generation, and making wellness go viral—in the best way.