I work in ideas, strategy, and stories—mostly on the internet.

BACKGROUND

Before stepping behind the camera and into strategy rooms, I built a career in front of the lens as an internationally published alternative model. It was work that didn’t fit neatly into a box and that was the point. I collaborated with Vogue, Campari, and Paper Magazine, bringing high-concept ideas to life and learning firsthand how image, narrative, and timing shape perception. That time taught me how audiences actually respond, not just how brands hope they will.

Over time, curiosity pulled me behind the scenes. I stepped away from being the subject and moved into shaping the work itself. That evolution led me into digital marketing and creative leadership, where I eventually helped steer the brand at BeautyFix Medspa. There, I focused on refining the digital presence, sharpening the story, and creating strategy that felt polished but human. The goal was always the same: make the work resonate, build trust, and turn attention into action. The throughline has never changed. It is all storytelling. Just from a different seat now.

PASSION & APPROACH

Japan is one of my favorite places in the world. Being there, I learned that good design doesn’t sacrifice beauty for utility. It expects both. That idea carries into my work. I focus on building experiences that function well, look considered, and earn loyalty over time. The result isn’t just conversion. It’s connection. And connection is what sustains a brand.